20,000 children from disadvantaged backgrounds will receive illustrated books to take home, thanks to Kaufland Romania


On June 7th, we launched the 2023 edition of the Two Books in a Bag national project to encourage parents to read aloud to their children starting from infancy. The project is dedicated to anyone who wants to get involved and make a difference in their community. It comprises training sessions that focus on the importance of books and reading aloud to children from an early age. Attendees of the training sessions become reading ambassadors and receive bags with two books to offer to children from disadvantaged households.

Reading ambassadors organise reading workshops for children and their families, where parents and grandparents are encouraged to read daily to their kids. They also learn about the benefits of reading from birth and even before birth, as well as the importance of access to early education.

The program is being implemented nationwide in partnership with Kaufland Romania, which has supported the project since its launch in 2019. So far, more than 57,300 children have received their first books, and at least as many parents and grandparents have learned about the importance of books and reading.

In previous editions of the project, more than 3000 teachers, librarians, social workers, community nurses, health mediators, and other professionals became reading ambassadors in their communities and received a set of books, posters, and flyers on the importance of reading.

“For some of the children we reached with the Two Books in a Bag project, it was the first time they had seen a book. They first explored it as an object, as a toy, and then they read it together with their parents. I was very impressed by the way each child interacts with the book. All kids should enjoy this magical dimension created by reading at home with their families,”

Alexandrina Toader,
main inspector of the Social Welfare Department of Bălan Town Hall, Harghita County, reading ambassador