Public Awareness Campaigns
Over the years, OvidiuRO has initiated a series of awareness campaigns, fundraising initiatives, and book donations, which form an integral part of our strategy to enhance learning opportunities for children from disadvantaged backgrounds.
These campaigns exemplify collaborative efforts that involve generous and talented individuals and companies, as well as sponsors and media partners.
2022
Romanian Language Day
Partners
UiPath Foundation, NABU
2022
Majestic Romania
Partners
România Sălbatică, Kaufland România
2021
Bridge of Books
Partners
Biblioteca Națională pentru Copii „Ion Creangă” din Chișinău, Dedeman
2021
Offer a Story
Partners
Catena
2020
Change Their Story
The “Change Their Story” campaign, launched during the American Independent Film Festival (AIFF), aimed to secure the necessary funds to provide books to preschoolers from disadvantaged families. Each SMS sent represented a book given to a child, often their first.
The campaign emerged against the backdrop of deepening educational disparities between urban and rural areas and increased school dropout rates in our country due to the spread of the COVID-19 virus.
Partners
American Independent Film Festival, Asociația Cinemascop Digi Mobil, Orange România, Telekom România Mobile şi Vodafone România
2017 - 2020
Pay it Forward
“Pay it Forward” was a fundraising campaign through SMS donations to provide high-quality, age-appropriate books to children from vulnerable backgrounds.
The campaign video highlights the concerning reality of children who don’t have a single book at home. It proposes a solution: if reading together becomes a habit, it contributes to vocabulary development and concentration, profoundly influencing their academic and personal journeys.
Partners
Florin Piersic Jr, Vali Petridean, Cătălin Măruță, Reality Check, Chainsaw Europe, Zenith Media
2016
Day by Day in Preschool
The “Day by Day in Preschool” campaign aimed to encourage families from disadvantaged backgrounds to apply for Law No. 428/2015. The TV spot features children who have been supported to attend kindergarten daily through social coupons and complementary interventions funded by OvidiuRO in the “Fiecare Copil în Grădiniță” (Every Child in Kindergarten) pilot program.
The Civic Journalism Scholarships aimed to shed light on the complex reality in the field, the challenges and opportunities brought about by Law No. 428/2015, and its impact on access to early education in Romania.
Partners
Tom Wilson, Doru Pușcașu, Reality Check, Chainsaw Europe, Zenith Media
Articole
Mihai Voinea & Auraș Mihaiu (ADEVĂRUL) – Minunea de la Iazu, satul în care ţiganii îşi trimit copiii să descopere Universul: „Noi nici nu ştiam de aşa ceva!“
Lina Vdovîi & Ioana Cîrlig (CASAJURNALISTULUI.RO) – Sunați-l pe Dumnezeu
Oana Dan & Silviu Panaite (DELA0.RO) – Fiecare Copil în Grădiniță. Mai puțin Nicușor.
Alexandra Dincă & Bogdan Dincă (HOTNEWS.RO) – De-a mama și de-a tata Alex Nedea (VICE România): Povestea copiilor alungați pentru că sunt prea săraci
Diana Meseșan & Andrei Becheru (DOR – Decât o Revistă): Animale sălbatice, în drumul copiilor spre grădiniță
Andrada Lăutaru & Delia Marinescu (VICE România): Cum e viața copiilor din Clejani, locul unde oamenilor le e frică să se declare romi
Patricia Iftene & Vlad Bâscă (VICE România) – Povestea copiilor săraci cărora statul le dă pe cât de mulți bani le ia
Iulia Roșu & Ioana Epure (Adevărul) – Povestea copiilor rătăciți în geografia sărăciei
Andreea Pocotilă (VICE România) – Grădinița de după zid: o distopie în lumea analfabeților
Gabriel Sandu & Maria Cîrstea (VICE România) – Am mers să văd de ce niște copii români săraci nu-s la școală și am dat de un chef la Primărie
Mircea Oprea (RFI): Copiii României care nu vor să se facă nimic
Mircea Barbu (Adevărul Reportaj): Din război în haos. Cum ratează România integrarea copiilor de refugiaţi prin educaţie
Gabriel Kolbay & Vali Kozak (Viața Liberă Galați): Mahalaua cu ieșire prin clasă
Diana Mitrache & Ilie Pintea (Cronica Văii Jiului): Aninoasa, viața între două marfare
Cătălin Hopulele (Ziarul de Iași): Flacăra olimpică mocneşte în noroiul din Oproaia
Sebastian Olaru (Agerpres): Valsul ursuleților de pluș
Ana Dănescu (Gazeta de Sud): Desculț prin viață, în drum spre grădiniță
Mihaela Vlădescu (Ziarul de Vrancea): Speranța nu merge la grădiniță
2015
Without Education, Dreams Vanish
Partners
Marcel Iureș, Tom Wilson, Dedeman, Carrefour, Chainsaw Europe, Edenred, Zenith Media
2012 - 2014
Every Child in Kindergarten
The national campaign “Every Child in Kindergarten” emphasised the importance of access to early education for children from vulnerable backgrounds through TV spots broadcast from 2012 to 2014.
The campaign’s objectives included informing and raising public awareness about the challenges faced by these children and their families, as well as raising funds to support their attendance at kindergartens.
Partners
2012
Policy Center for Roma and Minorities, Marcel Iureș, Eduard Cerebel
2014
Tom Wilson
2009 - 2010
Școala te face mare
The national campaign “Școala te face mare” aimed to inform and sensitise the public about the rights and responsibilities we all have regarding education through a series of social spots.
The campaign’s primary objective was to encourage and support parents from disadvantaged backgrounds to enrol their children in kindergartens and schools.
