Asociația OvidiuRo and Kaufland Romania are launching the second edition of the “Two Books in a Bag” project to encourage parents to read with their children from infancy on. Children benefit from cognitive stimulation from a very early age and thus, early exposure to books gives them a better start in life.

Like last year’s project, the poorest rural and urban communities in Romania will be targeted. 17,000 children from disadvantaged families will receive a bag with two illustrated books to take home, and their parents will be informed about the importance of kindergarten and reading together with their children. 1700 volunteer “Reading Ambassadors” will participate in OvidiuRo’s literacy-focused training sessions and will organize children’s reading workshops.

“There are numerous benefits of reading to kids – even before they fully understand language. Children learn three times more words from books than from a conversation, so we should read to them every day. Every child deserves a story and every parent deserves to know how important early experiences with books are for their children’s ability to learn later on”, declared Patricia Pușchilă, Operations Director, Asociația OvidiuRo.

Through the active civic involvement of both companies and non-governmental organizations, disadvantaged children receive real chances for a better future, so they can break the cycle of poverty.

“We are happy to develop the project << Two Books in a Bag >> with Asociația OvidiuRo. We welcome educational initiatives, especially if they have an integrated approach that is introduced as early as possible. Reading every day, starting from the first months of life, helps to develop the intellect, imagination, memory and represents the foundations of a rich vocabulary“, said Katharina Scheidereiter, CSR Manager, Kaufland Romania.