On March 15th, OvidiuRo launched the third “season” of our multi-year public awareness campaign. With the slogan “Every child in “gradinita”[preschool & kindergarten] is everyone’s responsibility”, the campaign stresses children’s need for challenging mental activites from age 3  and the importance of early education.


We invite you to view the four 30 second spots below and tell us what you think:

Fiecare Copil in Gradinita 2012

Poster Campanie Sociala 


We are proud of the fact that OvidiuRo paid almost nothing to make these PSA spots!  First conceived and produced by OvR’s own Oana Parvu (now Oana Michael)  the production of the spots was donated  by Chainsaw and Foarfek.  TV and radio placement was provided pro-bono by Zenith Media.  The photographs by Daniel Vrabiou, the voice of Marcel Iures and the music rights were also contributed pro-bono – and 29 TV channels and radio stations will air the spots between now and September – hopefully at times when a lot of people are awake!


We first launched the PSA spots in Bucharest, at the English Bar in the Athenee Palace Hilton hotel. After showing the old PSA spots and the new ones, the discussions with the journalists got really interesting. Liliana Preoteasa, Secretary of State in the Ministry of Education, was a great asset to our meeting. (Read a related article in Romanian here)

We’ve also launched the spots on March 14th in Sibiu, and the journalists who attended the event have visited the community in Vurpar. Maria and Leslie have also met with the prefect in Sibiu to discuss the effect of the program and the possibility to extend it to the whole county. (Read an article about Fiecare Copil in Gradinita in the county of Sibiu here).

Last but not least, we made a trip to Covasna to meet with the local journalists, tell our story and discuss with the local authorities – School inspectors and members of the Local Council. (Read the coverstory about a community in Covasna here)
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